Book a Call
Specialty Chemicals (Oil & Gas, Marine, Energy)
The Netherlands (global market)

From Market-Invisible to Globally Ready

How we built a $1M+ pipeline and closed new business in four months.
Sales pipeline generated
$ 0 M+
Qualified international enquiries
0
Peak engagement rate, up from 6.04%
0 %
Scope
Website Design
Content Writing
LinkedIn Strategy
Branding
Email Campaigns
Sales Consulting
The challenge

Great products, weak online presence.

Our client is a leading chemical manufacturer in the Netherlands. Existing customers trusted them completely, but their online presence was holding back global growth: deep technical detail was buried in generic pages, high-performance chemistry was described in standard marketing language that failed to impress engineers, and new business depended on word of mouth.
Results in the first four months
  • 1 major business deal closed directly from the new digital pipeline
  • 54 qualified leads generated via LinkedIn, website and email
  • 20.3K LinkedIn impressions and a 7% engagement rate
  • 2 keywords in the top 3 on Google, 5 in the top 10
The solution

Clear, technical marketing.

The client did not need flashy ads. They needed to explain their science clearly. We focused on three areas.
Step 01
01

A better website structure

We reorganised the website so visitors could find what they needed, with clear sections for Oil & Gas, Marine and Fuel, sorting products by the operational problems they solve.
Step 02
02

Accurate, easy-to-read content

We worked directly with the technical staff to understand complex formulations, then rewrote the content to be clear and accurate, giving engineers the data they need to decide.
Step 03
03

Professional branding and LinkedIn strategy

We refreshed the logo and company materials and helped their experts share technical solutions on LinkedIn rather than company updates.
The impact

Online visibility turned into closed business within four months.

The company’s digital presence now matches the quality of its laboratory work. By communicating clearly with both engineers and business buyers, it turned online visibility into closed business within four months.
Sales pipeline generated
$ 0 M+
Qualified international enquiries
0
Peak engagement rate, up from 6.04%
0 %
IndustrySpan helped us clearly communicate our technical expertise and industry focus through a structured and professional digital presence. Their ability to understand our products and translate them into effective market communication has been a strong asset for our business.
Leadership, Specialty Chemical Manufacturer (Netherlands)
Ready to grow?

Stop explaining your chemistry to generalist agencies.

Partner with a team that understands your industry. A 20-minute strategy session is enough to see if there is a fit.
A 20-minute call covers
  • Where your positioning is unclear to buyers
  • Which channels fit your sales cycle
  • What a 90-day plan could look like
Book a 20-Minute Strategy Call
Specialty chemicals marketing

No generic sales presentation. A focused conversation about your current commercial situation.

IndustrySpan Consulting
Book a Strategy Call
hello@industryspan.nl